How did you first become interested in hypnosis?
As some of you may know, it began back in grade ten when I had to give a class presentation. I was terrified; my hands shook so bad I couldn’t read my notes. It was such an awful experience that I knew I had to do something. I started researching “how to overcome a fear of public speaking” on the internet and stumbled across hypnosis on PubMed, a database of scientific papers. I tried some self-hypnosis and was astounded by the results. And if it could work for me, I knew it would work for others. After university, I became a certified hypnotist, and later on, hypnosis instructor as well.
Why did you take that next step by opening a hypnosis clinic and hiring associates?
I’ve always had a love of business and marketing, even though I have no formal education in either. Opening the clinic allowed me to combine my two passions, hypnosis and business. Also, if you’re a hypnotist working on your own, there’s only so far you can go. With a hypnosis business, the expansion possibilities are endless.
Why did you become a hypnosis instructor? Aren’t you afraid of training your own competition?
When I was first becoming a hypnotist, I discovered quickly that the majority of the hypnosis programs offered are sub-par when it comes to instruction. You get the basics, but many people find that it isn’t enough for them to become confident hypnotists. My hypnosis knowledge is an accumulation of many different sources. The reason why I began teaching the course is because I wanted to hire associates to work at Morpheus, and I wasn’t confident in the teachings they would receive from others. What other hypnotists see as training competition, I see as training partners, and so I want them to be as skilled and knowledgeable as possible.
What is the biggest mistake new hypnotists make when starting out?
Lack of marketing. Even if you’re working out of your home, it still takes a lot of effort to get your name out there. Being self-employed still counts as working in the field of business. To anyone just starting out, I recommend reading up on marketing and planning a strategy. When it comes down to it, succeeding as a hypnotist is fifty percent skill and fifty percent marketing. It’s important to be a talented hypnotist in order to keep your clients happy, but if you don’t know how to advertise yourself you won’t have any clients to keep happy in the first place.
Is it possible to make a living as a full-time hypnotist?
Definitely—but again, it all comes down to if you’re business-minded enough to generate clients for yourself. If not, then I would recommend working for a hypnosis clinic where someone else is responsible for bringing in clients. The associates at Morpheus earn $50 for each one-hour session, so it can be a lucrative position.
Do you think the hypnosis industry is growing or shrinking?
It’s absolutely growing. I see hypnosis as where chiropractics was twenty years ago. Although the practice of hypnosis itself is extremely old, it’s just starting to become incorporated into western society as a method of self-improvement. In the past ten years, people have started really exploring alternative medicine and healthcare, and it won’t be long before hypnosis becomes as popular as acupuncture or naturopathy.